Even if you didn’t know its name, you’ve probably come across this typography symbol that looks more like a musical treble clef than a piece of type. In this blog, we’re breaking down when to use it and some of our favourite Ampersands styles.

What is an Ampersand?

Being one of the oldest alphabetic abbreviations, it evolved from the letters ‘e’ and ‘t’ combining to form the Latin word ‘et’. And is the abbreviation for ‘and’.

Today, the “&” is a popular symbol to use not only when you have limited space but, depending on the font you choose to show creative flair and fun, especially in headings.

Try it out on your website in your brand font.

Here’s how it looks on our website.

Are you a fan of the Ampersand?

The main purpose of an Ampersand is to substitute for the word, and.

We, however, prefer to think of them as little pieces of art in typography. Because there’s nothing quite as enchanting as the creativity and curves of an a &.

This powerful glyph can add depth and intrigue to your designs.

Here are a few of our favourite Ampersands.

You Did it!

That’s a wrap on Mastering the Ampersand: When & how to use it perfectly! In this blog, we shared our favourite Ampersands and why we’re such huge fans of this decorative glyph. How about you? Are you team Ampersand? Let us know. In the meantime, us on Pinterest for more blog posts like this.

Where to now?

Want more Type Tips? Check out these blog posts.

1. Display Typefaces: The secret ingredient for eye-catching visuals that captivate your audience.
2. The Ultimate Typeface Series (you didn’t know you needed)!
3. Type Terms you have likely seen (but never knew what they were called).

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