What does your Website say about your Business or Brand?
Your website is a reflection of your business, so it’s vital to make it look professional.
It often serves as the first point of contact between your business and potential customers. It’s your digital storefront, and an online safekeeping of your creativity, passion, and expertise.
But have you ever stopped to think, about what your website (really) says about your business, especially if you’re a Surface Pattern Designer, Artist, or Illustrator?
First impressions last
For creative professionals, a website is more than just a platform; it’s a canvas.
The colours you choose, the layout, the navigation, and the content all weave together to tell your story.
Does your site reflect the quality and aesthetic of your work?
Remember, you have mere seconds to make a lasting impression.
Ensure your homepage communicates clearly:
- Who you are
- What you do
- How you can help solve your visitor’s problems
- What visitors can expect to find
How to lose visitors to your website
If you have ever visited a website where any of the following occurred:
- The links or buttons don’t work.
- There is way too much copy, making it difficult to read.
- The colours flare so much your eyes hurt from looking at it.
- You left confused by what they were offering.
Suddenly, the credibility of this business is gone. We never want this to happen to you!
Instead, by showcasing your work, skills, and expertise in a visually appealing and organised manner, you will give off a professional vibe that builds trust with your audience.
Insider Tip
And the easiest way to do this is through one of our premium website templates.
Created by professional designers, we aim to make you and your business look amazing, stand out, and attract your dream client. (Plus, your credibility will never be questioned!)
Your portfolio: A tale of talent & triumphs
Your portfolio is the heart of your website and a critical component of your business’s narrative.
It should showcase your best work and reflect your creative professional journey, inspiration, and growth.
Click on the image above to check out this website template for your portfolio.
Are your projects presented in a way that not only shows the final product but also tells the story behind each piece?
Narrative can powerfully resonate, especially with clients looking for someone whose experience and passion align with their own project’s needs.
The personal touch: connecting on a deeper level
In a world where digital interactions often replace face-to-face connections, adding personal elements to your site can significantly enhance how you resonate with visitors.
“About” Page
An ‘About’ page isn’t just a biography; it’s an opportunity to share your creative philosophy, what inspires you, and why you do what you do.
Check out our About page here.
Photos of yourself, your workspace, or sketches can add a much-needed personal touch, making potential clients feel like they’re getting to know the person behind the patterns, illustrations, or designs.
Below are a few examples of About pages from our Showit Website Templates.
Blogging: your voice, your power
A regularly updated blog can work wonders for what your website says about your business.
It can position you as a knowledgeable leader in your field, someone who not only creates but also contributes to the larger conversation surrounding design and creativity.
Here are a few examples of blog pages from our Showit Website Templates.
By sharing tutorials, industry insights, or personal projects, you invite visitors into your world, offering them value beyond just your services.
Check out our Blogs on Insider Tips on Design, Colour, Websites & Showit here.
Usability & accessibility speak volumes
The functionality of your website says a lot about how much you value your audience.
Click on the image to check out The Wanderlust Wedding website template.
A site that’s easy to navigate, fast to load, and accessible to all, including people with disabilities, sends a powerful message.
It suggests that you care about every visitor’s experience and are committed to inclusivity in every aspect of your business.
The call to action (what do you want to happen next?)
Finally, what your website says about your business isn’t just about the information and impression it provides but also about what it encourages visitors to do.
Whether it’s to book a consultation, browse your portfolio, or follow you on social media, clear calls to action are essential.
They guide your visitors through their journey on your site, turning passive interest into active engagement.
You Did It!
That’s a wrap on What does your website say about your business. Your website is a multifaceted tool that communicates your values, art, and professionalism.
Ensure every element, from design to content, aligns with the message you want to convey. Remember, your website doesn’t whisper—it resonates. What do you want it to say?
Need help deciding which of our templates is right for you? Contact us here or check out our entire website template collection here.
Where to now?
Need more help on building a website? Check out our blogs below.
- Why Showit is the platform we use to create websites for Creatives.
- The Best Way to Layout and Design Your Website.
- 4 Free Resources to help you pick the perfect photos for your website.
Like the Blog Post?
PIN IT FOR LATER. And for more helpful tips follow us on PINTEREST.
