Understanding typography terminology can be a struggle for many creatives. So, in this blog, we will give you the low-down on what makes a typeface a Serif or a Sans-Serif, tips on pairing them with other fonts, and examples of Serifs and Sans-Serif fonts in action.

What are serif font styles?

Serif typefaces have small ornamental lines at the ends of the letter strokes.

A Serif typeface looks more traditional. And in Ancient Rome times, they were chiselled into stone.

They are easier to read (so perfect for long blocks of text).

Serif Insider Tips

Serifs are small ornamental lines at the ends of the letter strokes. A way we like to remember them is by calling them “little feet”. The technical term for these feet is “Serifs”.

What are sans-serifs font styles?

If you’ve never used a Sans-serif font in your branding, here’s why you should.

Are you a surface pattern designer, artist or illustrator looking to uplevel your typography skills?

Sans-serif typefaces are the font family that’s sleek, modern and oh-so-versatile!

What is a sans-serif Typeface?

This Typeface is based on the earliest forms of lettering. And means without serifs. Or as described earlier no “little feet”.

On digital devices, they are easier to read than Serif typefaces.

Tips on pairing Sans-serifs with other fonts

Sans-serifs look more modern than Serif typefaces. So for balance, pair them with a Serif font.

These popular serif & sans-serif typefaces are older than you thought!

Our collection of historical typefaces has a rich heritage that dates back further than you might imagine.

Here’s a brief look at the history behind these beautiful fonts.

• Jenson – Est. 1470, by Nicolas Jenson
• Garamond – Est. 1530, by Claude Garamond

• Baskerville – Est. 1757, by John Baskerville
• Bodoni – Est. 1790, by Giambattista Bodoni

• Clarendon – Est. 1845 by Clarendon Press
• Futura – Est. 1927 by Paul Renner

• Gill Sans – Est. 1928 by Eric Gill

When you use them on your website, they’re more than just letters on a screen; they’re like a timeless piece of art that can add character and elevate your site to new heights.

You Did it!

That’s a wrap on Serifs or sans-serifs: Which font style do you prefer? Are you team Serif or Sans-serif? Or do you like the idea of complementing the two together? Let us know. And in the meantime, Follow us on Pinterest for more blog posts like this.

Where to now?

1. Type Crimes on your Website (are you committing any of these?)
2. What are the different Typeface Categories?
3. Where did the term Uppercase and Lowercase come from?

Like the Blog Post?

PIN IT FOR LATER. And for more helpful tips follow us on PINTEREST.