Your email address says more about your business than you think. And knowing how to pick the perfect email address can build trust, while the one you may currently have could be turning potential customers away.

Which one are you doing?

We’ll explain what makes the perfect email address and share options on how to secure it today.

Before we start – missed a part of our Creative Business Series? Catch up below.

• Should I name my business after myself?
• Are Business cards still necessary?
• How to Prepare your Business for the New Year
• Spring Clean Your Computer Checklist

Perfect Email

Having fun or silly names as your email address is fine for use with your friends and family. But if you’re using that for your business, your customers might not take you seriously and be confused about whether you’re a business or they’ve contacted the wrong person.

We don’t want that to happen to you.

Index

Pick an email address that matches your website name
Option 1: Purchasing through your Domain name registrar
Option 2: Purchasing through Google or Microsoft
Ready to pick your perfect email address?
Your action steps
Where to next?
Want more insider tips?

Pick an email address that matches your website name

Before our email matched our website, as a way for clients to contact us, I used an existing email address that included my name with a web provider called TPG.

Using a generic email is fine when you’re starting, but you want your customers to know and trust that you’re a legitimate business, especially if you’re doing transactions online.

Apart from my name, my generic email didn’t tell my potential customers anything about our business. Also, if they were unaware of my web provider (TPG), the abbreviated letters may cause more confusion than trust.

So, when we purchased our domain name, thetemplateemporium.com we also opted to register an email address with our domain name registrar.

Option 1: Purchasing through your Domain name registrar

If you buy your domain name through a domain name registrar such as GoDaddy, they offer paid (and sometimes free) email addresses that will match your domain name. You can contact them to organise the setup.

This method is the easiest way to create your custom email address and our preferred way.

Option 2: Purchasing through Google or Microsoft

If you don’t want to go through your domain name registrar, Google or Microsoft is your next option. (N.B. This email is different from a Gmail account).

All you have to do is prove that you own the domain. They will run you through the exact steps on how to do this.

Google explains the process here.

Or you can use Microsoft’s email service here.

The benefit of going through this option is that you get their productivity suites like Word, PowerPoint, Google Drive etc. as part of your fee.

Ready to pick your perfect email address?

There are two parts to consider in creating your custom email address.

1. Opening – this could be your name or one of the examples below
2. Business – the name of your business, as it appears on your website

You can usually choose what the opening part of the address will be,
hello@thetemplateemporium.com
enquires@thetemplateemporium.com
help@thetemplateemporium.com
reply@thetemplateemporium.com
team@thetemplateemporium.com

As your business grows you may want to segment your email addresses.
Customer Service/General Inquiry into hello@yourbusinessname.com. Press Inquiries/collaborations to press@yourbusinessname.com.

Once you match your email address to your website, not only will you look more professional, but it will build trust with your potential clients.

Your action steps

1. Update your email address to match the name of your website.
2. Decide what the opening part of the address will be.
3. Pick which purchasing option you will use to secure your new email.

Where to next?

Confused about Domain names? Click here
Don’t know what to call Your Business? Visit here
Is your website breaking the law? Find out here

Want more insider tips?

Grab our FREE Essential Guide for Creatives. “Do’s & Don’ts of what to add to your website”. We give you a simple plan to follow so that you’ll never have to question what to show online again.

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