If you want your website to look and feel professional and become a magnet to attracting your ideal client, then there are three Type Crimes you should never commit. And if you have, don’t worry. We have an easy solution to every crime. Get ready Type Court is in session!

Before we start – missed a part of our Type Tips Series? Catch up below.

• Before you pick your Brand Font, ensure it has these 3 features.
• What are the different Typeface Categories?
• Where did the term Uppercase and Lowercase come from?

Stretching and Compressing Type

TYPE CRIME

Stretching Type
Here you are trying to force short lines of type to fit into a bigger space.

Compressing Type
Now you are squeezing a long piece of type to fit it into a smaller shape area.

So whether you stretch or compress type, you are changing the Text Ratio. And this is what makes it look distorted and unnatural.

TYPE SOLUTION

Instead, use the Condensed or Extended version of that typeface. Doing so shows you’re a professional plus your type will look and feel natural.

Using lots of Typefaces

TYPE CRIME

Using too many different typefaces at one time, either in a heading, sub-heading or body copy, will look messy, unprofessional and confusing.

There is no hierarchy, so all the words will blend together, making it even harder to read.

TYPE SOLUTION

Stick to one typeface at a time and instead of combining three different ones in a heading, choose a font family that has different weights, widths & slopes.

Adding too much Drop Shadow

TYPE CRIME

Drop shadow can give depth to a heading, but too much makes it look gimmicky and unreadable.

TYPE SOLUTION

If you must add Drop Shadow, use a program that allows you to adjust the opacity, size and spread of the shadow, so the final result looks soft and subtle.

You Did it!

That’s a wrap on Type Crimes on your Website (are you committing any of these?). At some time in our careers, we’ve all been guilty of committing these crimes! But now you know the “Type Solutions” to say goodbye to a life of Type Crimes and give your Website the professional edge it deserves.

Want to try these Tips on your Website?

Grab our FREE Essential Guide for Creatives. “Do’s & Don’ts of what to add to your website”. We give you a simple plan to follow so you’ll never have to question what to show online again.

Where to now?

Want more Type Tips? Check out the blog posts below.

1. Where did the term Uppercase and Lowercase come from?
2. Our 5 favourite Google Font Pairings for your Website
3. The Four most common Font Styles

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