With the constant changes to social media platforms, it can be hard to keep up with all the latest size dimensions! That’s why we created this handy Instagram Dimensions cheat sheet for you.

Before we start – missed a part of our Instagram Series? Catch up below.

• Why do I need a Website if I have an Instagram account?
• How to add my Instagram Feed to a Showit Website

Insider Tips

Because Instagram is a digital platform, the measurement is always in pixels.

Regarding the size, the Width is first, followed by the Height. E.g. 1080 x 1350 would mean the Width = 1080 and the Height = 1350.

If you’re using Instagram for your brand or business, be sure to convert it to a business account.
Instagram explains how to do that here.

Profile Photo
320w x 320h pixels

What is an Instagram Profile Photo?

• Use this space to distinguish your brand.
• Try a photo of you, your work or your logo.
• Due to the tight space only use part of your logo.
• A Monogram version works well.
• We only use the TE element (as shown above) from our logo, to ensure it’s clear and easy to read.

Photo Post Square
1080w x 1080h pixels

1:1 Aspect Ratio

• You’ll most likely use this size the most.
• The majority of posts are static images.
• Or you can try it as an animated gif or video.

Photo Post Landscape
1080w x 566h pixels

16:9 Aspect Ratio

• This size post is wider than higher.
• It works well with photos that require extra width.
• Or for videos shot horizontally.
• Think of this as a movie screen size.

Photo Post Portrait
1080w x 1350h pixels

4:5 Aspect Ratio

• This size post is higher than wider.
• Some professional photographers prefer this format to display their work.
• Your smartphone may be able to shoot in this size.

Photo Post Carousel
1080w x 1080h pixels

1:1 Aspect Ratio

• This is a collection of static images or videos within one post.
• The maximum number you can include is ten.
• Use the transparent button to scroll back & forward within the post.
• Small transparent dots at the bottom of each frame indicates the number of images per post.
• The image you land on turns the dot a solid white.

Stories
1080w x 1920h pixels

9:16 Aspect Ratio

• An IG Story can be a static photo or a video.
• Each one will play for 15 seconds, then move on.
• The maximum number you can post in a day is 100.
• Stories only last 24 hours before they disappear.
• If you want to save your stories, click on the Highlight button and save it into the folder of your choice.

Reels
1080w x 1920h pixels

9:16 Aspect Ratio

• A Reel can be between 15-90 seconds long.
• Think of it as a mini-movie used to express an idea, tutorial or how your product can help potential customers. Anything you think your viewer would find valuable.
• Adding music to reels can help bring them to life.
• A way for your reels to be seen by more accounts is to include trending sounds & songs.
• 👈 Click on the image to see this Reel in action.

You did it!

That’s a wrap for – Instagram Dimensions Cheat Sheet. Be sure to come back whenever you need a fresher, and in the meantime, follow us on Instagram @thetemlateemporium

Where to Now?

For more Social Media Tips check out the following below.

1. Why do I need a Website if I have an Instagram account?
2. How to add my Instagram Feed to a Showit Website.
3. How to use Pinterest for your Creative Business.

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